about hair holistic
Clean Haircare, Curated by a Hairstylist
Hair Holistic was founded in 2017 by Diana Osborne, a Toronto-based Holistic Hairstylist, international Educator and Creator of the Hair Holistic Academy. Since starting her career in 2006, it has spanned across North America and includes creative and branding photoshoots, media, mentoring, education and entrepreneurship. After a health crisis in 2016, she knew that there had to be a better way to work in a traditionally unhealthy industry.
Our Story
After 10 years in the hair industry, Diana got really sick due to constant toxin exposure. She had to get multiple surgeries, and after, her health ended up collapsing to the point she was on steroids for her lungs, experiencing hair loss and fatigue. She knew that she couldn’t continue in her career the same way, so, as a last resort, she decided to start Hair Holistic - using products that supported her health rather than made her sick.
That’s when everything changed. She started to feel healthier than ever before, and she was hearing feedback from her clients that they were noticing improvements in their hair, scalp and body.
Diana's purpose to empower everyone with the information and products to get beautiful hair, while supporting their health.
“The most powerful self care we can offer ourselves is what we do in our daily lives...
This has been the most powerful healing tool I’ve found. I truly feel lucky to have gone through the health challenges, because it led me to my true purpose. I feel inspired every day to have the opportunity to work with my community and help others feel empowered with the knowledge to make the best decision for their health.”
– Diana Osborne, Founder, Holistic Hairstylist, Educator
Our Values
Hair Holistic is a purpose driven company.
Each product we sell is carefully researched, tested by Diana personally and then added into our shop only when it reaches all our standards. You can read more about them here.
We partner with local brands as much as possible, run by like minded people that care about the ingredients they use, people, and our planet.
A percentage of all sales are donated to various organizations with a focus on providing clean water to our communities, Indigenous environmental organizations, 2SLGBTQ+ and BIPOC support.
And we ensure that no matter your hair type, you have options with us, to embrace you as you are.
Our Founder
In almost 20 years in the hair industry, Diana’s career has spanned across North America and Europe, including work with clients behind the chair, creative and branding photoshoots, media work, mentoring, education and entrepreneurship.
With a decade of experience in clean beauty, she has now dedicated her career to empowering others to look and feel their best through non toxic, sustainable and inclusive hair care. Diana works with hairstylists, and business owners who want a healthy and sustainable business, as well as consumers that are ready to start their clean beauty journey.
Diana is incredibly passionate about education focusing on clean beauty, sustainability and conscious business.
We believe that you shouldn’t have to sacrifice your health to have amazing hair
Nearly 1 in 3 beauty products in the US are labeled “clean”
Natural, organic*, clean, safe, sustainable, vegan* are not regulated terms.
Research carried out in Europe found that 42% of green claims were exaggerated, or deceptive.
People use an average of 10 products a day, containing 168 different chemicals.