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our standards

How We Curate Our Product Offerings

The clean beauty industry has exploded recently, with consumers wanting products that don't have harmful effects on our health. This is incredible, and we've seen the haircare industry make changes to their formulations in the right direction. The issue that has arisen, is that the marketing of products has become manipulative and misleading. This is why we do what we do. You can read more about Diana's Story here.

Our Standards for Products

We practice and recommend "holistic hair care". What does that mean? It means we see you as a whole human with interconnected pieces that create the whole. It's not just about a shampoo. It's about your lifestyle, your habits, nutrition, stress levels and more. It's about how we are a part of something bigger, our communities and the planet.

High Quality, Transparent Ingredients

Ingredients from nature, that are grown organically and sustainably, and ethically harvested.

Ideally cold-pressed, distilled or otherwise processed without synthetics to preserve purity and efficacy. 

We have full and transparent ingredient lists on each product to empower your decision.

Formulated without scent or fragrance only with essential oils

Low water content, meaning high concentration and longer lasting

Cruelty free

All our products are cruelty free and not tested on animals (by the company or third parties). Most of our products are vegan, and if they are not, they are created with humane practices.

Professional grade

This is very important, as Diana is a professional hairstylist first and foremost, all the products that we carry are salon quality and professional grade, AKA, they work!

Environmental impact

Environmental impact of both the ingredients and/or the product, as well as sustainability initiatives of the company. Hair Holistic also offsets our carbon footprint on shipping, and packaging is compostable or recyclable.

Representation

We are proud to offer lines from many different amazing people from different backgrounds and countries. We carry products for all people no matter their hair patterns, and needs.

Ingredients We Avoid

We are always researching to make sure that the products that we’re using are the cleanest available with the highest level of performance. Diana is consistently researching ingredients to find the most effective and natural sources.

Perfection is hard to attain, however, we focus on products without the following:

  • BHA (Butylated Hydroxyanisole) and BHT (Butylated Hydroxytoluene)
  • Butane
  • Butoxyethanol
  • Coal Tar
  • 1,4-dioxane
  • Ethylenediaminetetraacetic (EDTA)
  • Ethanolamines
  • Ethoxylates
  • Formaldehyde
  • Imidazolidinyl and diazolidinyl ureas
  • Methylisothiazolinone and Methylchloroisothiazolinone
  • Parabens
  • Phthalates
  • Polyethylene glycol (PEG compounds)
  • Propane
  • Propanol
  • Resorcinol
  • Silicones
  • Sodium Lauryl Sulfate and Sodium Laureth Sulfate
  • Synthetic Fragrance
  • Toluene
  • Triclosan

Thank you

When you choose to support us, you're allowing us to continue to push for better, more transparent products!

Please make sure you have everything as orders cannot be changed once placed. Thank you!

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